Rooted in Tradition, Driven by Expertise

SASSA stands for tradition with conviction.
What began as a small family business has grown into a successful international mid-sized company. And yet, our values — and our commitment to product quality — have remained unchanged from the very beginning.

SASSA stands for expertise built on decades of experience.
Founded in 1989 in Bad Urach, Germany, we specialize in women's lingerie and nightwear — and we know this industry inside and out. Whether we’re producing for private labels or under our own SASSA brand, we understand what truly matters.

Our Philosophy

• We stand for a love of detail.

• We stand for outstanding quality, perfect fit, and stylish designs at affordable prices.

• We stand for lingerie that fits every occasion — whether fashion-forward or timeless, sexy or laid-back.
  Mix and match your favorites to suit your personal style.

Lingerie for Every Occasion

The SASSA brand stands for freedom, versatility, and reliability — and our four-person design team makes that possible. Whether it’s timeless basics or exciting lingerie, sleek and functional or bold and seductive — with us, you’ll find exactly what fits underneath.

We give you the freedom you deserve:
Perfect support, flattering cuts, and trendy designs. Mix and match across collections and styles — and express yourself just the way you are.

Our Collections

Fashion

Seductive styles in trendy prints and playful colors.

Selection

Classic elegance and maximum comfort — available up to cup size F.

Modern Highlights

Everyday favorites in fashionable, fresh colors.

Basic

Functional everyday essentials in timeless basic tones.

Loungewear

Our stylish home and nightwear collection — comfortable and chic.

Shirts & Briefs

Our latest daywear line made from sustainable natural materials like bamboo, modal, and cotton — high-quality comfort that feels good.

Our Values – Responsibility and Sustainability

At SASSA, responsibility is a matter of conviction.
Even with affordable prices, we are committed to responsible production and the upholding of social standards. That’s why we are a member of the Business Social Compliance Initiative (BSCI). Through a qualification and monitoring system, the social standards at our production sites are regularly assessed and evaluated according to the BSCI Code of Conduct — ensuring fair working conditions throughout the entire supply chain.

Sustainability by conviction? High-quality materials at entry-level prices?
With us, that’s not just a slogan — it’s our philosophy. Our fabric selection and production processes follow the strict guidelines of the STANDARD 100 by OEKO-TEX®. After successful testing, certified products are clearly labeled with the OEKO-TEX® logo.

Premium quality at an affordable price!
See for yourself — start shopping and discover your new favorite piece today.