Rooted in Tradition, Driven by Expertise

Sassa is a brand built on conviction. What started as a small family business has grown into a successful mid-sized company with an international reach — yet our values and our commitment to quality have never wavered.

With over three decades of experience in women's lingerie and nightwear, founded in 1989 in the Swabian town of Bad Urach, we know exactly what matters. Whether sold under private labels or our own sassa brand — we know what we're doing.

Our philosophy:

• We believe in attention to detail.
• We stand for exceptional quality, the perfect fit, and attractive designs at an accessible price.
• We create lingerie for every occasion — trendy or timeless, sensual or relaxed. Mix and match your favorites and wear them your way.

Lingerie for Every Occasion

The sassa brand stands for freedom, versatility, and reliability — made possible by our dedicated four-person design team. From everyday essentials to show-stopping lingerie, understated and functional or bold and flirtatious, you'll find exactly what you're looking for. We give you the freedom you deserve: a perfect fit, flattering cuts, and on-trend designs. Mix pieces from different collections and wear them exactly as you are.

Our collections:

Fashion
Features seductive styles in eye-catching prints and playful colors.

Selection
Timeless elegance and outstanding comfort, available in extended sizes up to cup F.

Modern Highlights
Your everyday favorites, reimagined in fresh, fashion-forward colors.

Basic
Reliable, functional essentials in classic neutral tones.

Loungewear
Our stylish home and nightwear collection for effortless comfort.

Shirts & Briefs
Our brand-new daywear collection, crafted from premium sustainable natural materials including bamboo, modal, and cotton.

Our Values — Responsibility and Sustainability

At sassa, responsibility is not just a buzzword — it's a conviction. Despite our accessible price points, we are committed to responsible production and the upholding of social standards. That's why we are a member of the Business Social Compliance Initiative (BSCI). Through a structured qualification and monitoring system, the social standards of our production facilities are audited and assessed against the BSCI Code of Conduct — ensuring fair and ethical conditions throughout our entire supply chain.

Sustainability as a guiding principle? Premium materials at entry-level prices? For us, this isn't marketing talk — it's simply how we operate. That's why our fabric selection and production processes comply with the STANDARD 100 by OEKO-TEX®. Once successfully certified, our products carry the corresponding label as proof of quality you can trust.

Outstanding quality at an unbeatable price — see for yourself. Shop now and find your new favorite.